500 Toyota Auris HSD and 30 Prius for Leche Pascual in Spain
The Spanish food giant Leche Pascual has ordered 500 Toyota Auris HSD and 30 Prius to contribute to Madrid's sustainability plan. In the presence of Madrid’s Mayor, Alberto Ruiz-Gallardón, Grupo Leche Pascual presented its first sustainable commercial vehicles. The delivery of 41 Auris HSD is the start of the roll-out of 500 Auris HSD and 30 Prius to its food transportation fleet. This initiative is a result of Leche Pascual’s commitment to sustainable transportation in Madrid. Today, 13% of Leche Pascual’s delivery fleet runs on alternative energy. As of February 2011, the vehicles will also be used in neighbouring municipalities and eventually at all of the company’s branches. The vehicles are financed with the support of Bansacar Autorenting , a service division of Banco Santander. Tomás Pascual Gómez-Cuétara, president of Grupo Leche Pascual, was personally presented by the Mayor a certificate for participating in the “Madrid Compensa plan”, by which the almost 200 metric tons of carbon emitted by the 66 conventional Leche Pascual delivery vehicles will be offset by the planting of more than 1,200 trees to enrich the environment. According to Jacques Pieraerts, vice-president of Toyota Spain, this fleet of 500 Auris HSD and over 30 Prius represents the largest sustainable commercial fleet in Europe. Need to reform At the event, Mayor Gallardón of Madrid called for “a legislative framework that corresponds to the reality” in which public bodies have to operate. “The big cities in the European Union do not have a problem with pollutants, they have a problem with nitrogen dioxide (NO2), which, paradoxically, is mostly produced by the cars we have promoted in our own fleets, and recently via tax measures among our citizens. Pinning your faith on ’diesel’ is now seen as something completely perverse”.
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