Alphabet International consolidates its overall results

Alphabet International, the multi-make fleet service provider, announced that it consolidated its overall results in 2009 at 320,000 contracts reflecting a stable performance throughout the past year. This applies without exception to all Alphabet countries.

“Last year’s market challenges made everyone re-assess plans and strategies. We are very proud to have achieved these results”, says Norbert van den Eijnden, CEO of Alphabet International. “Generally, Alphabet has grown at an average rate of 27% p.a. over the last five years. Throughout the last year we have strengthened our services with a focus on our existing customers. The results reflect our consistent efforts to build our relationship with our customers and meet their needs, even in this challenging market environment” he continues.
As a BMW group division, Alphabet plays a strategically important role for its parent company. Alphabet fits well with the mobility strategy of the group and will continue to strengthen its structure in order to further develop its products and premium service levels. Due to the importance of the steadily growing full service leasing market, BMW Group would like Alphabet to actively take part in the ongoing process of the European market consolidation.

| 12/08/2010 | Steven Schoefs

Most Read Articles