Daimler’s car2go has announced that its innovative mobility program has reached 10,000 registered members in its first North American city Austin, Texas. car2go reached this major milestone just over four months since launching the program to the public on May 21, 2010.

With car2go cars can be rented spontaneously on the street, or can be pre-booked via mobile phone or internet.

Since the start of the car2go operations, more than 80,000 rentals have been completed throughout the greater downtown Austin area with average usage between 30 and 60 minutes per rental. The customers range in age from college students to retirees, with about 50 percent between 18 and 35 years old.

Individual customers use car2go for a wide variety of different purposes: from trips to work and shopping through to weekend excursions. Business customers include the City of Austin, LIVESTRONG, downtown real estate firm urbanspace, creative giant GSD&M and the State of Texas.