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Car and technology industries set to collaborate
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 Connectivity has become a word and a concept much used in the domain of cars over recent months. Now, the KPMG Global Automotive Executive Survey shows that the growing consumer demand for built-in wireless communications in cars is likely to lead to more collaboration between companies in the automotive and technology domains. A majority of global automobile industry executives questioned said that they believed that joint ventures and strategic alliances between their industry and the technology world would represent a successful investment strategy. A third of those questioned said they intended to pursue such collaboration. The same proportion said that they expected a car’s connectivity to represent a consumer purchasing criterion over the next five years. According to KPMG Head of Automotive John Leech, consumers will extend their expectations for instant access from the home to the car.
| 24/01/2012 | Tim Harrup
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