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David Truempler, Chief Operating Officer – ROADTODATA :
“We generally have around 400 separate piec
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Alongside some of the traditional names, there is a newcomer in the automotive data sector. And ROADTODATA has grown very quickly, with offices in many different countries, so that it can supply manufacturers, finance, leasing & rental companies, portals and OESs with vital product data. We asked COO David Truempler for an insight.
Founded in 2004, ROADTODATA already has the feel of a well-established player - the main office is in the UK, the holding company is in Switzerland, and there are offices in some 11 countries. Five months after its creation, the company bought eurocarprice.com.
Fleet Europe: Your web site says that your main aim is to become the 'premier supplier of automotive price and specifications data'. Who are your main clients?
David Truempler: The motor manufacturers themselves. They require information to enable them to position their new vehicles within different markets, by having data concerning competitor cars within these markets. This includes prices, specifications, options, etc. But we also work with lease companies, and this part of our business will grow until it reaches equality with the manufacturers sector. We are entirely B2B.
F.E.: What sets you apart from the competition?
D. Truempler: A lot of the IT systems used in the industry use old technology. We have built up our systems from scratch, so they are brand new. The technology is web-based: data is collected on a national basis, and is uploaded to our UK data warehouse. Clients access the information they require on-line, on a secure site. We can also deliver the information direct to their servers. The data is updated on a real-time basis. Our research is also quicker and higher in quality, because we have special in-house IT tools. We generally have around 400 separate pieces of information for each model in each market, so we can be very specific.
F.E.: In which countries do you work?
D. Truempler: We have offices in 11 countries: the UK, France, Germany, Spain, Italy, Portugal, Sweden, Switzerland, the Netherlands, the Czech Republic and Hungary. We also have representation in Argentina and Chile. Around 50% of our missions are international, perhaps involving a Europe-wide launch, and so we require information from more than one country.
F.E.: Are you prepared to research on a wider basis?
D. Truempler: Yes. If a client wants information from a country in which we are not present, we collect it for him. But the 'core' countries are those which are most important to our clients, and those are the countries for which they fine-tune their new models.
F.E.: Finally, you want to be number one in the market. What is your time-scale for this?
D. Truempler: We were only founded in 2004, so we have to be realistic. But I still believe we can achieve top spot within 3 or 4 years from now…
| 01/01/2007 |
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