BMW and Mobileye to generate new kind of sensor data

BMW Group and Mobileye have signed an agreement introducing Mobileye’s Road Experience Management data generation technology in newly developed BMW Group models entering the market in 2018. This agreement to crowd-source real-time data using vehicles equipped with camera-based Advanced Driver Assist System (ADAS) technology should become an enabler for autonomous driving.

The partnership is entered into with a sense of inclusiveness and industry collaboration with the goal to further promote automated driving in a safe and robust way. BMW Group sensor data can be merged with data from different OEMs, resulting in a larger scale of data used to create Mobileye’s Global RoadBook, to support and rapidly update HD maps with accurate localization capabilities. Autonomous vehicles will require HD maps that can identify and update changes in the environment with near real-time speed enabling very short “time to reflect reality”.

To support the rapid creation and updating of HD mapping, the BMW Group and Mobileye will transfer anonymized data to HERE, the leading mapping and location service. HERE will use this data and information to conduct real-time updates of HERE HD Live Map, HERE’s real-time cloud service for partially, highly and fully automated vehicles, and enhance its Open Location Platform, ensuring an accurate depiction of the real world as it changes.

The new partnership underlines the inclusive approach of the BMW Group concerning cooperations for automated driving. This approach comprises, amongst others, the cooperation with HERE as well as the cooperation with Intel and Mobileye on bringing highly automated driving to the streets by 2021 with the BMW iNEXT.

Picture copyright: BMW Group