In the Netherlands, Canon and YOR24 have made a deal with SafeDrivePod to limit the use of smartphones while driving. Since the start of June, all 700 corporate drivers at Canon Netherlands have been equipped with SafeDrivePod, a coin-sized device that blocks all text functions on the smartphone once the car is driving.
At the start of this year, SafeDrivePod was elected as preferred supplier by YOR24, the organisation that provides Canon with insight into regulations, cost and behaviour linked to mobility. This means that YOR24 now can provide Canon with data on phone use in addition to the information on damages and fuel use. The service will eventually be extended to other YOR24 clients.
Paul Hendriks, managing director of SafeDrivePod, expects his product will lower Canon's damages and related costs, pointing out that the average earn-back time for SafeDrivePod is about one year.
The Dutch government has explicitly mentioned SafeDrivePod in its request to the European Commission to promote technology to make driving safer. In the Netherlands, the number of traffic deaths has been on the rise of late, due in no small part to driver distraction due to smartphone use while driving.