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Like clockwork, German True Fleets return to growth

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Swings and roundabouts continue on the German True Fleet market, which was up in the first three months of the year, down in the next three; and - like clockwork - up again last month. The positive result for July (+7.3%) helped ensure a positive result for the year to date (+2.0%) – all the more remarkable, considering 2016 already was a record year for True Fleets in Germany. The German Private market grew by 1.9% in July, Special Channels declined by 2.4%, resulting in a Total market growth of 1.5%, figures released by Dataforce show.

VW, Audi and Mercedes maintained the top positions in the True Fleet (in that order), followed by BMW, Ford, Skoda, Opel and Renault, who also held on to their position. Seat (+46.2%) climbed one place, leaving Peugeot to complete the Top 10. Noteworthy a bit further down the ranking: double-digit growth by Citroën (+68.5%) and Volvo (+32.7%). The strongest vehicle segment in True Fleets were the SUVs, as they had been in the first half of the year. Within the segment, the Mercedes GLC achieved its highest market share ever (10.1%), keeping the VW Tiguan from capturing first place. Growing 79.3%, the Renault Captur (fifth in this segment, behind the Audi Q5 and Ford Kuga). The most successful new entry in the Top 10 was the Skoda Kodiaq (pictured), roaring into 7th place.

Another remarkable result: the Higher Middle Class segment grew by 62.9% compared to July 2016, reaching its highest share of the overall result (9.2%) since November 2014. This is due to the massive volume increase particularly for the BMW 5 Series, Mercedes E-Class, Audi A6 and the Volvo V90.

Image: Jakub Maciejewski, CC BY-SA 3.0

Friday, August 11, 2017 - 17:45Frank JacobsCar ManufacturersGermany

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