Daimler to launch online purchase platform

Facebook Connect is likely to get competition: Daimler is in talks with Allianz, Axel Springer, Deutsche Bank and Here Technologies to form a European company that allows customers to make online purchases from different shops securely without having to enter their data over and over again. The system would allow customers to log in to multiple sites with a single identity, reports Automotive News Europe.

The companies signed a declaration of intent to establish a platform for registration, e-identity and data services, stating that “the idea behind the cooperation is to provide a competitive, European response to the platform economy's main players”. Regarding data security and protection, the group “aims to guarantee the highest standards”.