Recent technological advancements have considerably broadened the automotive safety landscape with features such as Lane Departure Warning, Blind Spot Monitoring, Attention Assist. However, with so many technologies entering the market, and with no independent advice on the safety benefit they offer, many consumers are left feeling confused. Euro NCAP has announced at the eSafety Challenge its new reward system for new and emerging safety technologies, Euro NCAP Advanced. This system aims to provide car buyers with clear guidance about the safety benefits of these new technologies.

 

Michiel van Ratingen, secretary general of EuroNCAP said "With these rewards EuroNCAP will add a new dimension to its mission."

"From now on consumers will be able to learn more about the benefits of advanced safety systems in their car and consult Euro NCAP for advice before deciding on purchase.

 

At the upcoming Paris Motor Show in October 2010, the association will reward the first set of manufacturers for their efforts in their development of new advanced safety features.