The car leasing industry is in good shape again. Lease companies are aiming to expand their client portfolios with new services and products, targeting new types of prospects. The result: traditional multibrand car lease companies are entering the B2C market with car fleet driver related products and private lease concepts, while captive lease companies are abandoning their single-minded focus on B2C, developing a strategic interest in the B2B market. The captives are doing this by stressing the advantages of their close ties to their parent brand, and of the one-stop-shopping that this enables.
So the car leasing industry is facing a convergence of sorts. But what does this mean for the future of both captives and non-captives? And is there a new trend in terms of car leasing service that could enter the European market? Well yes, there is.
This and more you can discover in the recorded version of our latest Global Fleet Webinar.
Robert Boscari, Global Fleet Expert at Nexus Communication
Wim Bauwens, Sales & Marketing at Sofico