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Fleet Europe Forum 2011, 27 October 2011 - Bruce MacLaren, Category Manager, Microsoft
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Bruce MacLaren is Senior Category Manager for software specialist Microsoft. He is a well known and much respected speaker within the fleet world, having turned the worldwide Microsoft fleet organisation into a coherent unit with local autonomy within a central policy. This earned him the title of International Fleet Manager of the Year in 2010.
He spoke to the 2011 Fleet Europe Forum on October 27th in Madrid, about lessons learned from the perspective of an international fleet manager, where elements such as cost control, harmonization, green & safety management, driver behaviour and driver motivation have to be kept in balance.
| 21/11/2011 | Steven Schoefs
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