Norauto intensifies focus on B2B-market

Like its competitor Euromaster, Mobivia’s servicing and tyre network Norauto has its eyes set on the French business-to-business market. That is why it has appointed a B2B director, namely Louis de Lamaëstre, and created a dedicated label for corporate customers: Norauto Pro.

“All business customers, from the self-employed to large accounts, have access to our platform, where they have a dashboard view on their vehicles and can create reports", says Mr Lamaëstre. "They also receive a dedicated reception at our service centres and can make use of a courtesy car, in most cases a BMW i3 or a Renault Zoé.”

Depending on the fleet size, customers benefit from discounts on service, tyres, glass and related products. Moreover, all costs are centralised and aggregated in one monthly invoice.   

Picture copyright: Mobivia, 2017