MAGAZINE
Subscribe
Archives
E-NEWSLETTER
Register
EVENTS
Forum 2012
Awards 2012
IFMI
SERVICES
E-shop
Advertising
Contact
LINK TO
Directory
Linkedin community
Facebook community
fleet-europe
   Home >  Channels > Leasing Search engine   Your account   |  
 Home | NEWS CHANNELS YOUR FLEET MARKETS WEB TV
|   
DIRECTORY TOOLS SERVICES
|
MAGAZINE CONTACT
Harm Nijlunsing, CEO Business Lease: “Service and quality first, and only then the price”

go back print this page     send page by mail     Comments
Business Lease was established in 1989 as a lease provider for the Dutch market. After becoming part of the international car distribution group AutoBinck Holding in 1995, Business Lease extended its development plan beyond the borders of the Netherlands. Today the company is also active in the Czech Republic, Slovakia, Hungary and Poland in addition to its home country.

“We plan to continue growing, both in the Benelux and in Central Europe”, confirms Harm Nijlunsing, CEO of Business Lease Group, “but I don’t want to set a timetable. The recent financial crisis has somewhat tempered the expansionary drive in our firm as well, although we have withstood the crisis remarkably well. In the past 6 years we even doubled our balance sheet results.”
 
How would you describe Business Lease as a lessor ?
H. Nijlunsing: “We are a leasing company that stands for quality and optimised services. In every country where we are present, we guarantee a quality operational process with a high degree of flexibility and transparency. We have the same organisational structure everywhere; this is an enormous advantage to our clients, since we always work within the same service platform. After our clients, our staff are our greatest asset. They are the force behind our success especially focusing on SMEs, although we also work with the larger international fleets. Finally, we represent certain major leasing companies in Central Europe, and in addition to the multi-brand activities of Business Lease we also organise captive activities for several brands. The latter are an extension of the activities of AutoBinck as well as other non related brands. ”
 
How does Business Lease stand today?
H. Nijlunsing: “We have a total fleet of around 40,000 cars. Of those, 2/3 are in the Netherlands and 1/3 in Central Europe. The fact that we are such a large presence on our home market has much to do with the takeover of Masterlease’s portfolio in 2009. I remain modest as regards growth, and we certainly wish to reach the average market growth, but as I look at our results in recent years, this should not be a problem.”
 
Do you deal with international tenders centrally or locally?
H. Nijlunsing: “That depends on the tender. If it is coordinated locally, then we also handle it locally, but if it’s a multinational with a central purchasing department, then our International Sales service within Business Development manages the tender. In practice, the majority of tenders with an international dimension are handled locally.” 
 
You have come through the crisis very successfully.
H. Nijlunsing: “We were well prepared because we had already completed a thorough reorganisation in 2005-2006, in which we developed our current vision and began automating our processes. Because we monitored this very closely, we were able to switch over more quickly when the crisis broke out. One proof of this is the takeover of Masterlease’s activities in the Netherlands in December 2009.”
 
Do you think that the leasing sector has learned its lesson ?
H. Nijlunsing: “I have my doubts. Although the shake-up caused by the crisis was necessary in the international leasing sector, where an unhealthy price war was being fought. Unfortunately, however, this shake-up didn’t last for quite a long time. I notice that there are once again colleagues who fall into the same errors as in the past. The precautions they were forced to adopt because of the problems involving residual value are now once again being used in order to generate extra volume. That detracts from healthy leasing practices and generates a risk of dishonest competition, the more when it leads to governmental support when these leasing companies get in trouble again.”
 
Your website says that you are a mobility service provider. Can you explain what that entails?
H. Nijlunsing: “Ten years ago we were already working on bike leases, we offer short term leasing formulas, we have a policy for carpooling vehicles and the combination of automobile and train has been available at Business Lease for some time. Our strategic vision reaches beyond the car. It focuses on providing the appropriate service to allow a person to get from point A to point B as quickly as possible. This brings us closer to the cafeteria model, which uses a mobility budget. With our firm that is possible, although until now it has been an uneven affair because of the complexity of the different modes of mobility and the lack of certain infrastructures and comfort levels.”
 
What about electric vehicles?
H. Nijlunsing: “The Netherlands is one of the key players in the development of the electric solution. We belong to numerous working groups and have more than 100 electric vehicles in our fleet. The electric approach is a good one, but it is not moving as fast as the early adopters would like it to. The technology is relatively speaking fairly expensive, making subsidies essential if this venture is to succeed. In addition, comfort is not optimal because electric vehicles are either very small or very large, with limited autonomy and a long recharging time. Moreover, the manufacturers have succeeded in making conventional engines increasingly economical and cheaper in terms of TCO, so that the electric car is having a difficult time. But if a customer asks for one, we have everything it takes to meet that request.”

29/08/2011  |  Steven Schoefs
go back print this page     send page by mail     Comments
Post a comment
Leave a comment here (max 1000 signs)

Please stay on topic and be respectful of other readers. Review our discussion policy.

E-mail address

Password

For security reasons, we ask you to fill out this field for every comment you give.

-> Forgot your password ?
-> Not registered yet ?