Peugeot has appointed Vincent Rimbaud to the post of Director General. He takes up his position on April 2nd, reporting to Jean-Marc Gales who remains Brand Director for PSA. Vincent Rimbaud (51) joined PSA in 2002 and has occupied several positions, most recently as Director, South America. According to Jean-Marc Gales: “The international experience of Vincent Rimbaud is a guarantee of success in the challenges facing the brand today, something which is even more important in light of the new brand identity and strong growth we are seeing today”.

Peugeot’s sales organisation is organised into four main regions: France (under the leadership of Olivier Veyrier), Northern Europe (Olivier Dardart), Southern Europe (Rafael Prieto) and International (South America, China, Russia, Africa, Asia and Middle East – Jean-Philippe Imparato).