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MAGAZINE CONTACT
José Luis Criado, MD of LeasePlan International Insight and control

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With 17 years with LeasePlan and 6 years as an independent consultant, José Luis Criado is now in charge of LeasePlan International. With this extensive experience, he understands both LeasePlan’s values and objectives and has a good overview of issues from different perspectives. We discuss international fleet management anno 2011.

You left LeasePlan for 6 years, what is your first impression of the company?
JL Criado: In the last 6 years, many changes have occurred in the market and logically also within the LeasePlan organization. As one of the most evident changes in LeasePlan, I would mention the outstanding improvements in the technological fleet management tools and the overall improvement in the qualification of the staff. In short, in order to meet their client’s demands and needs, LeasePlan had to grow with the market and significantly improve internal efficiency.
 
How do you feel the market of global fleet clients is evolving?
JL Criado: The fleet market, as did many other markets, struggled the last few years, and this struggle has been two-fold. On the one hand car leasing operators had to face their client’s diminishing business due to staff reductions and other cost measures, and on the other hand, specific industry issues such as  losses in the remarketing of cars coming out of contracts. However, due to the fact that outsourcing of fleet management is an efficiency driven decision by the client companies, most of them did not consider cutting down on car leasing, they simply wanted to further rationalize their cost base.
Global deals are one, or probably several, steps further into the fleet efficiency achievement. Therefore, more and more companies that have fleets in several countries welcome a solution that allows them to benefit from global control processes and tools. So yes, there is an increase in the number of global deals.
 
What are your objectives with LeasePlan International on short and medium term?
JL Criado: Signals of market recovery are seen in most markets and LeasePlan has emerged from the past years in a much stronger position. At LeasePlan International we want to expand our services to include all international companies that have multi-country fleets and provide them with levels of control and efficiency that will allow them to make better decisions for their companies.
 
How do you see the further growth of LeasePlan International?
JL Criado: LeasePlan International’s growth is inseparable from the growth of the LeasePlan Group which encompasses 30 countries. LeasePlan International grows with these countries. And similarly, the more LeasePlan International grows serving multinational companies, the more business can be referred to the country operating companies.
The LeasePlan Group is geared to grow and LeasePlan International is going to continue to lead the growth among multinational companies.
 
Tools and expertise have always been at the heart of LeasePlan.
JL Criado: We are continuing to develop the expertise and the tools required to help international clients. The LeasePlan International client has very specific needs and objectives. It is all about insight and control; insight in order to have the necessary information to make the right decisions and control in order to implement these decisions and realize an effective global fleet policy while acknowledging differences between countries and making the most of them. Therefore, we will continue to provide our clients with the necessary tools, advice and support helping them to select and implement the best alternative for every situation.

28/02/2011  |  Caroline Thonnon
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