Editorial :
Benchmark your fleet
International Fleet Management is a challenging exercise. In an economic, legislative and technological environment that continuously evolves you have to keep the right balance between the strategic vision and the financial interests of your company and the wishes and requirements of your drivers. To be successful you have to anticipate upcoming trends, to be willing to innovate and to dare to take initiatives. It is important to know that you don’t have to start from scratch, and you’re not on your own. Other international fleet managers are facing the same challenges or have been through some of your ‘problems’ before you. It’s advisable to listen to them, to talk with them and to learn from them.
In Steve Jobs’ (CEO of Apple) 12 Rules for Business Success, there are at least three principles referring to exchanging ideas. “Ask for feedback from people with the same and different backgrounds, because each one will tell you one useful thing”, “Learn from failures. When you innovate, you make mistakes. It is best to admit them quickly, and to get on with improving”, “Learn continually. There's always one more thing to learn. Cross-pollinate ideas with others both within and outside your company.”
Benchmarking your fleet strategy may be the right start to improve your fleet management. Fleet Europe gives you the unique opportunity to do so by participating in the Fleet Europe Awards 2011. Our expert jury will study and judge your international fleet management in all objectivity and – who knows – reward you and your company in one or more of the following categories:
• International Fleet Manager of the Year Award
• International Fleet Innovation Award
• International Fleet Green Award
• International Fleet Safety Award
• International Mobility Award
Don’t hesitate! Improve your fleet management and put yourself and your team in the spotlight at the Fleet Europe Awards 2011 ceremony, which will take place on October 27th in Madrid! You can find all information on participating by visiting www.fleeteteurope.com/awards.
Steven Schoefs
Chief Editor Fleet Europe
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