SEAT is creating a new post of Head of Marketing, which will go to Christian Stein on April 1st. Stein (41) will be based in Barcelona. He has spent the past twenty years working in different positions for the PSA group, most recently as head of marketing for Peugeot in the UK. SEAT sees the creation of this new responsibility as being crucial to its planned sales growth – from 340,000 unit sales last year to 550,000 in 2015. SEAT’s target group is ‘young families’.