Bynco wants to make buying a car online “as easy as buying shoes”

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Browsing and buying a used car completely online and then having it delivered to your home in the same week – that is possible now in the Netherlands thanks to Bynco, a startup car web store that is the first of its kind in the country. 

Bynco stands for Buy Your Next Car Online, but the name also refers to its parent company, AutoBinck Group. “We are the first web store for cars”, says Jeroen Veldman, General Manager of Bynco. “For decades, there has been little innovation in the used car market in our country, if any at all. We believe that this is the new way for consumers to purchase used cars.”

Not only does Bynco move the process online, it also aims to add transparency. Which today is sorely lacking, Veldman says: “We all have come to accept that you have to negotiate the price of a used car, without ever really knowing whether you have struck a good deal; and that the car you test-drive will only undergo a technical inspection once you have paid for it, so the dealer avoids unnecessary costs prior to the sale”.

Bynco, on the other hand, aims to offer a comprehensive overview of the vehicle's condition, via 360-degree photography. Even the smell of the interior is referenced. “Bynco outlines a car’s assets, but also the negative aspects. All cars on the site have undergone a technical inspection by independent specialists DEKRA, and their report is available for download for each car”.

After delivery of the car, buyers get a 14-day trial period, within which they can return the car and get their money refunded – no questions asked. Bynco offers fixed prices without hidden costs. “We make buying a used car online as easy as buying a pair of shoes online”, says Veldman.

The website has already been soft-launched, with additional functionalities and more cars to be added in the coming months. 

Image: Bynco

Monday, February 13, 2017 - 19:00Frank JacobsRemarketingNetherlands