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New label for used Smarts in France

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SO'Smart is the new label for used Smart cars in France. The label replaces Millésime Smart et O'Smart, which Daimler had used for the past ten years in order to remarket used Smarts.

With SO'Smart, Daimler hopes to simplify its offer and raise its visibility with potential customers. The new label comes with the promise to apply 178 different checkups on used Smarts, the performance of a free annual maintenance before purchase, the offer of a twelve-month warranty, the option of testing the car for 24 hours before buying, 24/7 roadside assistance and the offer of a range of dedicated services including financing and maintenance. 

Image: Dennis Mojado, CC BY 2.0
 

Thursday, November 10, 2016 - 10:15Frank JacobsRemarketingFrance
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