In a bid to “expand (its) light commercial vehicle market leadership (…) and boost sales by unleashing the full potential of Renault’s van expertise and Nissan’s truck know-how in key markets”, the Renault-Nissan group has decided to bring all light commercial vehicle activities together in a one dedicated business unit. The respective partners of the alliance will leverage complementary markets and products while maintaining their own brand identity, sales and revenue, the press release states.
“The combination of Renault, Nissan and the early collaboration with Mitsubishi Motors in a single Alliance LCV Business Unit will boost sales and deliver greater synergies,” Alliance Chairman and CEO Carlos Ghosn said. “With this move, we plan to expand our market leadership by accelerating our performance in current and new, high-growth markets, based on each company’s core products and market knowledge, and driven by customer needs.”
The Renault-Nissan LCV Business Unit will be headed by current global vice-president of Renault’s Light Commercial Vehicles division Ashwani Gupta, who will report to Carlos Ghosn.
Picture copyright: Renault-Nissan, 2017