Following the presentation of its new 408 to the press and to its own network of dealers in in January, Peugeot has now formally started marketing the model. The date selected was culturally significant, the eighth day of the fourth month for the 408 in this year of the Tiger. The model forms an important part of the brand’s growth strategy in , the largest car market in the world. Peugeot is aiming for sales of 100,000 during a full year, and has already received 30,000 ‘intention to purchase’ indications from its still-developing network of 287 sales points in over 200 towns and zones.

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