SEAT presents new Ibiza ST and defines clear fleet ambitions
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At the end of May SEAT presented its new Ibiza ST to fleet customers and lease companies. The Spanish manufacturer also declared its fleet ambitions for 2010. The Spanish city of Barcelona, home ground of SEAT’s production centre in Martorell, hosted the event.
The new Ibiza ST is the estate version of the Ibiza. It’s a vehicle for a youthful and sporty lifestyle, combining an emotional and attractive design with an easy to use interior, plenty of load space and modern fuel efficient engines. With an overall length of 4.23 metres, the Ibiza ST is longer than the 5-door version by 18 centimetres – allowing ample load space to meet all the demands of a mobile lifestyle. The base volume starts at 430 litres and can be expanded in steps by folding the split rear seat back. When loaded to the roof, the Ibiza ST offers a load capacity of 1,164 litres. SEAT is launching the Ibiza ST onto the market with three petrol and three TDI units, all diesels with common-rail injection. The six engines provide an output range of 70 hp (51 kW) to 105 hp (77 kW) and offer performance combined with low fuel consumption. Both in the petrol engine range and the diesel engine range SEAT is offering the sustainable Ecomotive version with CO2-emissions of only 89 g/km for the 1.2 TDI and 119 g/km for the 1.2 TSI. For the Spanish and key European markets, SEAT is also offering the new model in three equipment versions - Reference, Style and Sport.
According to the analysis of EurotaxGlass’s the new Ibiza ST is TCO wise perfect in line and on some levels even better than it’s direct competitors like the Peugeot 207 SW, the Renault Clio Grandtour or the Skoda Fabia Combi.
30% increase Elena Delgado, Head of Fleet Sales & Remarketing at SEAT, announced that, even despite the economical crisis, SEAT has great fleet ambitions. In 2010 SEAT has set an ambitious target of 56,000 units sold in Corporate Sales and 20,000 more in the Rent a Car business. This is an expected increase of corporate sales with almost 30% compared to last year. “Within SEAT’s commercial strategy, the Expansion of Fleet Sales has been defined as a crucial element”, says Elena Delgado. “In 2009 we set the basis for an efficient fleet business and this year we expect to implement our fleet programs in the main markets. We have invested additional resources to reinforce our Fleet Sales team both at international and local level. We have increased our investment in Fleet Marketing Communications to raise awareness. And additionally SEAT has developed its dealer network to increase customer satisfaction.” in 2010 SEAT will achieve an ambitious target of 56,000 units in Corporate Sales and 20,000 more in the R-A-C business. This is an anticipated increase of almost 30% compared to last year.”
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