Peugeot has just launched the new 208 with a multi-media show held in Rio de Janeiro, Brazil. The film and web broadcast, along with the selection of this particular location, are designed to reflect the slogan of the 208 – Let Your Body Drive. The spectacular show took place in Rio’s iconic Place Cinelandia, in front of thousands of spectators. It featured technologies such as 3D Mapping and Kinect, along with a further dimension enabling direct public interaction.