9 Oct 18

Soon, you can buy a VW online in Belgium

D’Ieteren, the Belgian importer of the Volkswagen Group, has unveiled plans to sell cars online. The new online platform is expected to be ready for next year’s Brussels Motor Show in January.

In a first stage, the new sales model will be used for Volkswagen brand vehicles, both stock cars and made-to-order cars. The cars will not be offered by D’Ieteren directly but instead by its dealer network that will define variants, trim levels and options.

At this time, Tesla is the only car manufacturer that offers online sales in Belgium.

D’Ieteren has modest expectations for the new channel. “Our expectations are very low,” commented CEO Denis Gorteman in De Tijd newspaper. “But even if we’re only talking of 3%, we have to provide these people with the ideal solution.”

Authored by: Benjamin Uyttebroeck