Car dealers demand equal access to vehicle data
“Car dealers need to get equal access to data generated by connected vehicles” says Antje Woltermann, Chairperson of the European Car Dealers (ECD) and vice president of the European Council for Motor Trades and Repairs (CECRA). Only customer data provides car dealers with the opportunity to develop sustainable business models, CECRA says in a press release.
The organisation points out that franchise dealers are investing large amounts of money in updating their businesses, in line with the requirements of their OEMs. But showrooms are less and less important to sales, as average customer visits prior to a vehicle purchase have declined from five to one.
Meanwhile, those manufacturers are increasingly repositioning themselves as mobility service providers – and the dealers are unhappy with the lack of definition for their role in the emerging new mobility landscape. Car dealers fear they are being left out of the loop when it comes to both customer data and car data – with information on usage patterns and service needs being the keys to future business success.
However, OEMs unilaterally insist on controlling the flow of the data, CECRA points out. The organisation asks that the European Commission establish a legal framework for access to vehicle data, ensuring fair competition for all players who require access to vehicle data in order to improve their customer service.