Volvo skips Geneva in 2019
The Swedish premium car maker will be spending its marketing budget differently. After Paris and Frankfurt, Geneva is the third and final European motor show that gets struck from Volvo's list - at least in 2019.
Volvo says it wants to focus on bespoke activities to introduce its new cars, technologies and services to media and consumers. The shift towards purpose-specific communications supports the company’s ambition to transform its connection to its customer base.
Volvo's most recent new-car launches revealed the XC40 compact SUV at the 2017 Milan Fashion Week and unveiled the new V60 in the driveway of a suburban home in Stockholm.
Picture copyright: Volvo, 2018