24 Aug 20

AutoBinck gets on board with SafeDrivePod

Mobility company AutoBinck has taken an interest in the Dutch scale-up SafeDrivePod, the innovator preventing smartphone use behind the wheel. SafeDrivePod was a winner of the International Fleet Industry Awards of Fleet Europe in 2016.

According to numbers quoted by SafeDrivePod, one in four traffic accidents is caused by distraction while driving and six thousand people are killed on the roads in Europe every year. The cost to society resulting from smartphone use while driving is increasing. The smart technology of the Dutch company SafeDrivePod prevents distraction to drivers caused by phones.

Founded in 2016, SafeDrivePod is a global player in preventing smartphone distraction, with users in over 20 countries. The company works with international insurance and leasing companies to reduce the number of claims and insurance premiums, and with fleet owners investing in the safety of their employees. More than 100,000 SafeDrivePods have been sold to date.

Standard item

With Autobinck, an investor has been found that shares the firm’s vision of preventing as many road deaths and injuries as possible. SafeDrivePod will become part of Mobinck, the mobility division of Autobinck Group where also mobility platform Radiuz and ridesharing solution Toogethr belong to. No financial details of the transaction with SafeDrivePod have been disclosed.

Co-founder Paul Hendriks of SafeDrivePod: “We have gained a solid partner with AutoBinck, allowing us to accelerate our growth and contributing to our aim to become a standard item in every car produced.”

Paul Zekhuis, CEO of AutoBinck: “SafeDrivePod's services are highly complementary with the other telematics solutions already offered by AutoBinck and in line with our aim of further developing innovation in mobility through concrete propositions for large fleet owners.” SafeDrivePod will become part of Mobinck, AutoBinck's new mobility company.


In addition to solutions to minimise distraction while driving, SafeDrivePod launched its Corona tracer after the Coronavirus pandemic broke out. Co-founder Erik Damen of SafeDrivePod: “We quickly converted one of our existing products into a measuring instrument that tracks all the contacts of employees who have been within 1.5 metres of an employee with a tracer. It does so without the need for GPS or a smartphone and with maximum privacy. There is great interest in this technological solution worldwide. As a result, we not only offer safety on the road but also in the workplace.”

About AutoBinck

AutoBinck, headquartered in the Netherlands, is one of the twenty largest mobility groups in Europe with divisions focusing on car distribution & retail, vehicle leasing with Business Lease and smart mobility solutions.

Image copyright: SafeDrivePod

Authored by: Benjamin Uyttebroeck