Divisional structure for Daimler with split Cars, Trucks, Mobility
The Board of Management and Supervisory Board of Daimler AG has approved a new divisional structure of the Group. This will see three legally independent entities – Mercedes-Benz AG, Daimler Truck AG and Daimler Mobility AG – under the umbrella of Daimler AG.
Following approval by the Board of Management and Supervisory Board the corporation can now move into the implementation phase of what it calls “PROJECT FUTURE”. The steps toward implementation will be taken in 2018 and 2019.
PROJECT FUTURE is part of the “5C” strategy to prepare Daimler for the challenges and opportunities of the new automotive era. "5C" stands for a strong core business (CORE), the transition to new technologies (CASE), an agile culture across the company (CULTURE) and the right structure (COMPANY), to establish a foundation that is closely aligned with customer needs (CUSTOMERS).
The company says that the new structure is intended to make the Group fit for the future with greater entrepreneurial freedom for divisions, stronger market and customer focus, as well as faster and more flexible partnerships.
Manfred Bischoff, Chairman of the Supervisory Board of Daimler AG explains: “The new structure positions Daimler to tackle the rapid pace of change in the mobility sector and the corresponding strategic challenges. Legally independent divisions will sharpen our focus on the future success of the business”.
Dieter Zetsche (photo), Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, adds: “PROJECT FUTURE is the consistent continuation of our strategy. We are reshaping our organization to put Daimler in the best position for the future: technologically, culturally – as well as structurally. At the heart of all these changes are the needs of our customers around the world: With this new structure we will be able to offer them mobility solutions even better tailored to their needs”.