“Fleets need to be safe to be sustainable”
Why do fleets need to be connected, and how is that related to sustainability? Those questions will dominate this year’s Connected Fleets Conference, which will take place on 28-29 March in Amsterdam (tickets are still available). Video telematics specialist Lytx, one of the conference’s Founding Partners, has a unique take on the link between both topics, as David Brazell (Channel Sales Director EMEA at Lytx) explains.
The theme for this year’s Connected Fleets Conference is ‘Sustainable and Connected’. How are those two related, in your opinion?
David Brazell (pictured): “Many people instinctively link connectivity to sustainability in terms of conserving resources to benefit the environment. For instance: reducing fuel emissions, improving the longevity of tyres, or operating PHEVs and BEVs. All of those things are important for achieving sustainability goals – especially considering that four out of five fleets in Europe plan to have sustainability KPIs in place by this year.”
“But it can’t stop there. Fleets must consider all their assets – including their most important ones, the drivers. If we want to be sustainable, we must protect them. After all, if we’re monitoring the well-being of our tyres, we should also monitor the well-being of our drivers.”
“Video telematics is one option to achieve that goal – and to empower drivers to stay safe on the road. Using machine vision, AI and other technologies, fleets can monitor distracted driving behaviour and alert drivers before it escalates to an incident. Additionally, video telematics generates large volumes of quality data, which will be hugely important to identify patterns and help managers gain a holistic understanding of their fleet.”
What’s the biggest misconception about connectivity that you see among corporate fleets – and how can we overcome this?
“One of the biggest misconceptions about video telematics in Europe is that it’s too hard to implement, due to privacy concerns and data regulations. True, global fleets need to carefully consider regulations in different countries; but the hardest part is understanding the barriers, and how they can be overcome.”
“The answer: an easily configurable solution, one which can integrate seamlessly with existing solutions. This can help fleet managers to remain agile and flexible – allowing them to obey local rules, as well as their company’s own policies.”
Finally, what will be the key topic of Lytx’s presentation at the 2022 Connected Fleets Conference? And can you give us an appetiser with regards to the content?
“At this year’s Connected Fleets Conference, we’ll be looking at why we need to be safe to be sustainable. This will include a discussion about some of the areas that can be conserved in your fleet – including your most important asset, your driver!”
“We’ll be introducing some of the ways that video telematics – and the data derived from it – can be used to help reach the full potential of a connected fleet. And crucially, how it can deliver on multiple goals, not least of all, empowering drivers to stay safe while out on the road.”
Fleet Europe’s 2022 Connected Fleets Conference will take place in Amsterdam on 28-29 March. Click here for details about the programme and information on how to register.
