30 Jul 21

Geotab hits 100,000 subscriptions in Europe

Geotab has surpassed 100,000 organically grown subscriptions in Europe. In a short period, the Canada-based global telematics specialist has been able to scale its business across the continent, with staff and offices in key markets such as Spain, Germany, the UK, Italy, and France.

Geotab first arrived in Europe in 2014, with the founding of Geotab GmbH in Germany. “By investing in local talent and resources across the continent, Geotab has been able to specialise its technology and business strategy to serve the specific needs of European customers,” the company said in a statement. 

A complete offering

Over time, the company built up a complete telematics offering to the market – hardware, and software – adding local supply chain competencies, and building a network of partnerships across Europe, to help market, sell, support, and add applications to the Geotab platform. 

One recent example of Geotab’s locally focused strategy is the acquisition in 2019 of Intendia, a Spanish engineering firm that has strengthened Geotab’s local engineering capabilities, while also introducing complementary technology into Geotab’s global product portfolio. 

The 100,000 subscriber mark is just the latest example of that strategy’s benefits. An overview:

Centre of excellence

  • Geotab’s current European partners come from a wide range of disciplines, from last mile deliverers and wireless carriers over large OEMs to fleet management and rental companies, as well as mobility providers.
  • Since 2019, Geotab has grown its European employee base by 131%. It now has a team of over 130 professionals and remains focused on developing strong localised business competencies. 
  • Geotab is expanding its footprint across Europe, with new facilities in Madrid, London, Aachen, Rome, and Paris. 
  • In January 2020, Geotab opened an automotive centre of excellence in High Wycombe (UK), to support fleets exploring Europe’s growing EV market.
  • As of June 30, 2021, Geotab added over 50,000 subscriptions compared to  2019 – a 115% increase.

“As a company with a global strategy, we recognized that success in Europe meant adapting our business and services to each region’s different needs,” according to Geotab CEO Neil Cawse. 

“Geotab put together a team of local professionals from the emerging mobility ecosystem – including wireless, fleet management, OEMs, telematics, car sharing and academia – to build a strong foundation,” says Edward Kulperger. A strong foundation not just for a record number of subscriptions, but also “to grow the business faster than ever before.”

Image: Geotab


Authored by: Frank Jacobs