13 Jul 18

Spain's True Fleets continue double-digit growth

When will the Spanish True Fleet market find balance? Not yet: it's still busily expanding at double-digit rate, new Dataforce figures reveal. In June, the sector grew by 16.5%. But equilibrium is just around the corner, says the automotive intelligence provider. 

“Elsewhere in the (Spanish) market, we see the Private channel remaining positive, though at a much more subdued +1.4% after last month's +12.3%”, says Dataforce analyst Christian Spahn. Somewhat predictably, the 'tactical' Special Channels are moving in the other direction: +12.9% in June, versus -1.9% the previous month. 

Brand Top 10
Looking at the brand Top 10 for Spanish True Fleets, only two OEMs failed to grow in June. VW (+38.4%) regained the top spot from Renault, which dropped into second place. Toyota (+118%) had an exceptionally positive month, recording both the highest growth of any manufacturer in the Top 20, and its own best month in True Fleet volume ever. 

Both the Toyota C-HR and Rav4 performed better, but the Auris was Toyota’s shining star. It out-registered the combined figures for C-HR and Rav4 by almost double. “Interestingly, hybrids accounted for 88.3% of Toyota's registrations”, remarks Mr Spahn. Peugeot remained in 4th place, while Nissan moved from 9th to 5th. SEAT and Audi, 6th and 7th, didn't achieve any growth. BMW, Mercedes and Citroën completed the Top 10.

Title TK
With the summer in full swing, Dataforce looked into the Short-Term Rental (STR) market YTD on a regional level. As the main users of the STR market are tourists, it is no surprise that lots of the tourist destinations feature high on the list, with Madrid topping the list of most STRs registered. 

“This phenomenon is probably more due to rental companies’ head offices being located in the capital, leading to almost three times more passenger cars registered there than in Alicante, Madrid’s nearest volume rival”, Mr Spahn suggests. 

Balearic Islands
However, in terms of YTD growth in absolute volumes, it's the traditional tourist destinations that are taking on extra registrations, with the Balearic Islands leading, having grown by 24% YTD over June 2017. Following was Alicante (featured) with 10.5%, Malaga – doubling its volume with a 103.8% growth – and Las Palmas de Gran Canaria, increasing by 21.6%. 

So what are the most popular models in these regions? The Top 5 is as follows: VW Polo, Opel Corsa, Opel Mokka, Fiat 500 and the Seat Ibiza. So, while Opel and Fiat are somewhat further down the list in the other market channels they are #1 and #2 in the overall Spanish STR channel YTD.

Authored by: Frank Jacobs