10 Oct 18

ALD offers private lease via French online bank

French online bank Boursorama is offering its 1.5 million clients a private vehicle leasing offer in cooperation with ALD Automotive. It’s the first ever online-only offer for private leasing in France. 

The formula ‘Leasing Auto avec Boursorama Banque’ allows clients of the online bank to choose between 30 brands and a total of 8,500 models. Prospective customers can compare rates and choose the most fitting one for them.   

As an inaugural incentive, private customers can get a lease on a Fiat 500 Lounge for less than €200 per month. 

Customers can also download MonLeasing, an app that allows them to manage the products and services associated with the private lease offer via their phone. 

For ALD, the partnership with Boursorama was a natural fit: like the lease company itself, the online bank is a subsidiary of Société Générale. Previously, LeasePlan and Arval have launched private leasing offers on the French market.

Authored by: Frank Jacobs