BlaBlaCar partners with ALD and Opel for leasing pilot in France
Long-distance carpooling specialist BlaBlaCar has launched a pilot programme in France that offers car-as-a-service deals to its most active members.
In partnership with ALD Automotive and Opel, BlaBlaCar is giving these ‘Ambassadors’ access to packages that include lower-priced leasing, warranty and maintenance services.
The offer combines zero-deposit finance, low monthly payments and inclusive maintenance with flexible mileage. Ambassadors also get a €20 discount on their lease for every month they share journeys on BlaBlaCar.
“The BlaBlaCar community will purchase more than 1.3 million cars in 2017. We leverage the strength of this community to unlock deals otherwise unavailable to our members, pioneering a new, usage-based approach to car ownership”, says Nicolas Brusson, CEO of BlaBlaCar. “And by allowing their carpooling activity to generate significant additional savings on the cost of their vehicle, we want to return value to our Ambassadors”.
“This new partnership is a key step for private leasing, which is gathering momentum among consumers”, says Fabrice Denoual, deputy CEO of ALD Automotive France. “ALD is now positioning itself as a key mobility player for corporates and individuals”.
“The Ambassadors of BlaBlaCar will get access at preferred conditions to a selection of Opel bestsellers like the Corsa, Astra or Mokka X”, says Eric Wepierre, Managing Director of GM France. “Our partnership with BlaBlaCar is another step on our way to not only being a car manufacturer but also a leading provider of mobility solutions”.