24 Mar 17

New look and logo for LeasePlan

LeasePlan not only has new shareholders and new management; the lease company has also endowed itself with a new corporate identity, including a new logo. The new look serves to illustrate both LeasePlan's current value proposition and the new solutions it is developing.

“Our new brand will not only serve to build a strong emotional connection between our customers and our business, but also underpin our focus on 'The Power of One LeasePlan' among our employees”, says the company's annual report.

Image: LeasePlan

Authored by: Frank Jacobs