17 Sep 19

Sermeus appointed CBDO at Alcomotive

Belgium-based, Europe-wide automotive distributor Alcomotive has appointed Olivier Sermeus as its Chief Business Development Officer (CBDO). 

Mr Sermeus (pictured) will combine his new role with his current one as Managing Director of Hyundai Belux, a position he has held for the last 10 years. Previously, he was MD for several other brands. 

As CBDO, Mr Sermeus will have a wide scope of responsibilities at Alcomotive. 

  • First and foremost, he will support the company’s further development as an automotive and two-wheels organisation that is able to propose future-proof products and services to its customers, in a rapidly changing and disruptive market environment. 
  • He will also focus on a strong international network that will allow Alcomotive to identify new opportunities.
  • And finally, he will look into possible synergies within Alcomotive’s own operational landscape. 

Alcomotive is part of the Alcopa Group. It is the official importer of several car and motorcycle brands throughout Europe. The company also provides complementary mobility services. 


Authored by: Frank Jacobs