20 Mar 19

Alphabet portfolio grew by 3% in 2018 

In its annual report, Alphabet reports continuous growth for 2018. The BMW captive's portfolio grew by 3% in 2018, its customer base expanded by 9% and the share of electric vehicles in its portfolio grew by 28%.

In total, Alphabet's operational lease portfolio contained some 700,000 cars and LCVs at the end of 2018, 3% more than a year previously. 

89,000 customers
The customer base grew by 9% to 89,000 registered customers worldwide. “This highlights our high customer satisfaction level”, the fleet management and business mobility provider said in a statement released today. 

Alphabet has increased its focus on sustainable mobility and its commitment to offering alternative solutions to clients where appropriate. Its EV and PHEV portfolio grew by 28% in 2018. Last year, the company introduced 14,000 EVs and PHEVs – corresponding to 4.8% of the market share of all EV and PHEV registrations in its 12 national markets. 

Market leader
“Thus, we maintain our position as market leader in electrification”, Alphabet says. “Companies interested in sustainable mobility can find a range of e-mobility options within AlphaElectric.”

Says Norbert van den Eijnden (pictured), CEO of Alphabet International: “It's essential to select the right kind of mobility for each user from a growing number of possibilities. Unique and personalised mobility packages are increasingly important. With that in mind, we're aligning the future of business mobility with our clients' needs.”

That's why AlphaCity, Alphabet's corporate carsharing solution, expanded into the multimake segment in 2018. Bridging the gap between markets, Alphabet now is present in 28 countries worldwide. 

Authored by: Frank Jacobs