Features
26 Feb 18

Alphabet portfolio grows 5.5% in 2017

BMW daughter Alphabet had a successful 2017. The leading global provider of innovative Business Mobility saw its fleet grow by 5.5% while establishing itself as a market leader in the electric-vehicle segment. 

Specifically, its operating lease portfolio grew to 680,000 cars and LCVs, while its order volume grew by 4% to more than 240,000 vehicle units. In the same time frame, the company's customer base grew by 10% to over 86,000 companies. 

Customer satisfaction
The excellent figures reflect “a high customer satisfaction level”, the fleet management and Business Mobility solutions provider commented in a press release on the annual results.   

Last year was particularly good for Alphabet's commitment to full-electric vehicles (EVs) and plug-in electric vehicles (PHEVs). Together, their numbers grew by 51% - faster than the overall market for EVs/PHEVs, which grew by 36% over the same period.

Market leader
In total, Alphabet introduced 11,000 EVs and PHEVs, or 5.2% of all EV/PHEV registrations in the 12 relevant countries. This makes Alphabet the market leader in the electric-vehicle sector. 

Companies wanting to go with the times and pursue sustainable mobility forms in addition or as replacement of their combustion-engine fleet can source a variety of solutions from AlphaElectric, Alphabet's portfolio of tailor-made e-mobility solutions. 

50,000 vehicles
“Companies today face more and more changes and challenges when it comes to travelling from A to B. As our clients’ long-term Business Mobility partner, we look forward to navigating familiar and new territory with them, so they always come out ahead”, says Norbert van den Eijnden, CEO of Alphabet (pictured).

Also last year, local Alphabet subsidiaries in Spain and Belgium each broke the 50,000-vehicle mark in their respective portfolios. This solidifies the leasing company’s strong position in these markets.

Authored by: Frank Jacobs