27 Jun 23

Explaining a Landmark Deal: Video Interview with John Saffrett, Group Deputy CEO ALD Automotive | LeasePlan

Following the interview with Tim Albertsen, CEO and Berno Kleinherenbrink, Group Deputy CEO of  ALD Automotive | LeasePlan, Steven Schoefs had the the opportunity to talk with Group Deputy CEO John Saffrett, in this third and final episode of THE Interview with ALD Automotive | LeasePlan,


Member of ALD’s General Management team, John Saffrett continues a successful career at ALD Automotive, which started in 2015, when he joined the company as Global CAO. Saffret has a keen interest and recognized experience in Digital


Once the deal is closed, the work begins. Saffrett will be focusing on the digital integration; a challenge, as both companies operate a variety of different systems and tools, some of them operational, others customer facing. During the interview, Saffrett shares the challenge at hand, and the strategy to achieve consolidation.

Operational excellence

The role of operations, regardless of digitization, is paramount for a successful integration. Saffrett explains to Schoefs how ALD Automotive – LeasePlan secures business continuity. The interview also covers connectivity, the stepping stone of futureproof operations and customer experience.

This article is part of the ALD & LeasePlan merger story.

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Authored by: Yves Helven