2 Jul 20

Jaguar Land Rover launches car subscription service

Jaguar Land Rover has today launched a new subscription service that will allow customers to switch between cars every six months.

Britain’s biggest car maker forecasts that car subscriptions will account for 10 per cent of European and US car sales by 2025, representing about 16 million vehicles.

All-inclusive package

The new service is called Pivotal and includes the rental cost, insurance, road tax, servicing and repairs for a single monthly payment. Drivers simply pay for fuel.

JLR says the subscription service offers customers an alternative to the longer-term commitments involved with vehicle ownership and leasing.

Isobel Dando, Managing Director of Pivotal, said: “Traditional car ownership may not provide the flexibility required by some in the modern world, and with Pivotal we are able to offer an alternative, premium option.”

Flexible offer

Pivotal will allow driver to pause their subscription and return their car after three months, without penalty. And cars will be replaced with a new model every six months.

The small print reveals that each contract can have up to two named drivers, a mileage threshold of 2,400km (1,500 miles) per month, and an insurance excess of €550 (£500).

In the UK, prices range from €830 (£750) per month for a Jaguar F-PACE or Range Rover Evoque to €1275 (£1,150) for the battery-powered I-PACE, to €1,775 (£1,600) for a Range Rover.

Four price bands

There are four price thresholds, based around JLR’s car range, and the new Land Rover Defender and the new plug-in hybrid electric Land Rover Discovery Sport and Range Rover Evoque will join the programme later.

Pivotal new name for Carpe

Last year JLR launched a 12-month unlimited mileage single-payment subscription to a Jaguar or Land Rover car with no deposit, called Carpe. Pivotal replaces Carpe and is backed by JLR’s venture capital and mobility services arm InMotion.

Rawdon Glover, Managing Director of Jaguar Land Rover UK, said: “The future of mobility has never been more in the spotlight and our customers are increasingly looking for more flexibility in the way they interact with us. We’re excited to see how this new initiative fits in a post-pandemic world where personal transport will undoubtedly be in more demand.”

Authored by: Jonathan Manning