28 Nov 17

Giovanni Tortorici: "Italy is ready for shared mobility"

Giovanni Tortorici brings more than 16 year of TLC and network experience at the Italian company Barilla. Ten years ago Giovanni accepted a new challenge in the Supply Chain departement, as purchasing manager. In this role he's overlooking the international fleet of Barilla. For his management results and initiatives with regard to Sustainability and Mobility, Giovanni was rewarded with the International Fleet Mobility Award in 2009. He is also co-founder of AIAGA, the Italian Fleet Manager Association of which he is president. As Giovanni Tortorci collaborated with Global Fleet to create the Wikifleet Italy, we asked him about trends in the Italian vehicle fleet market.

What are the most striking facts of the last 5 years on the Italian market and what impact do they have?

 "The volumes are still low but in the last 5 years they have risen by 300%. Users are looking for city cars and utility vehicles for 10,000 kilometers per year. Many long-term companies have begun offering services to private individuals, encouraging them not only with the opportunity to exchange and enhance the vehicle, resulting in a reduction in monthly fees, but especially with clear and open formulas to respond to an extremely varied demand."
"There is an increasing awareness of long-term products for private use: why tie up capital in a car, which is increasingly considered a commodity? Also on the powertrain side, CNG and LPG, which were growing until 2014, have now seen a noticeable drop, while electric cars are still not taking off, in fact they have fallen in 2017. Hybrids are growing, but remain relatively insignificant in numbers. And to end on a positive note: car-sharing has been significantly increasing in metropolitan areas: in Milan + 30% in the last 6 months."


What piece of advice could you give international fleet managers about fleet management in Italy?

"Do not allow derogations, otherwise you will end up  managing a fleet made up of cars selected by each of the different policy makers."

How do you expect to see the market evolve with regard to fleet and mobility management in the Italy, and with what impact on cost and efficiency?

"I expect a drop in the demand for cars assigned to individual users in favour of shared cars. However, this trend will take some time to become established because it is based on a generational change. These solutions will have a positive effect on cost, because this cost based on the actual use of the vehicles within a ‘pay for moving’ concept, and not the traditional ‘I pay a fee even if I do not move’, concept."


To get a better insight in the Fleet Market of Italy, please consult the Wikifleet page.










Authored by: Steven Schoefs