29 Aug 18

Alphabet moves into Russia

Alphabet International has entered the Russian market via a collaboration with Russian leasing company Major Profi.

The deal will allow both Russian SMEs and large multinationals doing business in Russia to benefit from Alphabet’s range of operational and financial leasing products. For specific needs, they can also rely on a wide range of services offered by Major Profi, including replacement cars, fuel cards, personal drivers and roadside assistance.

“We look forward to working with our new partners to expand our range of services in a country with a growing economy”, said Rüdiger Ebel, Alphabet’s Head of New Markets.

Moving into Russia brings to 23 the number of countries covered by Alphabet, across Europe but also including Australia and China. The move thus strengthens the reputation of Alphabet, a BMW Group subsidiary, as a leading provider of Business Mobility for global companies.


Authored by: Frank Jacobs