Emre Ayyıldız new GM at Garenta
Emre Ayyıldız has been appointed as the new General Manager of Turkish car rental and leasing company Garenta, and of ikinciyeni.com, the affiliated online remarketing platform.
Both companies are business units of Çelik Motor, one of Turkey's largest automotive companies, which is involved in many aspects of the automotive industry. It is, for instance, also the exclusive distributor of KIA in Turkey.
Mr Ayyıldız (pictured) graduated in 2002 as an Industrial Engineer from Istanbul Technical University. After a stint working for the Ministry of National Defence, he joined the purchasing department of Uzel Makina San ve Tic. A.Ş. in 2004, moving to become Purchasing and Logistics Manager at Fleetcorp in 2007.
He joined Çelik Motor in 2011, first as Operations Manager, then as Sales and Marketing Manager. From 2015 to February this year, he was Brand Director at ikinciyeni.com. His previous role before his current appointment was as Operations and Supply Chain Executive Director at Çelik Motor.
The appointment of Mr Ayyıldız – who speaks both English and Chinese next to his native Turkish – took effect on 1 November. He will also be responsible for Çelik Motor brands Bulur and Praticar.