Editor's choice
8 Dec 17

Emmanuel Mignot (Shell): “By 2025, 20% of our fuels in retail will be low emission”

During the 2017 Fleet Europe Summit in Estoril, Fleet Europe met with Emmanuel Mignot, Shell’s General Manager Commercial Fleet Western Europe, about what the oil producer is doing to make sure its future is guaranteed, even after fossil fuels have become obsolete.



Fleet Europe: What is Shell Commercial Fleet, and what type of customers do you cater for?

Emmanuel Mignot: “Shell has an Upstream part, which is the production of oil and gas, and a Downstream part, which is the refining and marketing of these fuels. Part of that Downstream department is the Retail organization, in which Shell Commercial Fleet is the division that focuses on the retail of our fuels and services towards B2B-customers, basically everyone with a VAT-number. Today, at Shell Commercial Fleet, we serve hundreds of thousands of customers and count more than 7 million fuel cards, of which half are in Western Europe, the region for which I am responsible.”


FE: How do you position yourself, being an oil company, in light of the gradual shift from fossil to renewable fuels?

EM: “Through our fuel cards, we want to offer our services as sole supplier throughout Europe, which we do at 27.000 locations of which one third are Shell sites. Of course we expect that within 15 to 20 years, the fossil fuels will see their share of the mix reduced, so for quite some time now, we have switched our strategy towards being a provider of cleaner energy and solutions. We do realize that in order to face CO2 and other emissions challenges, we cannot continue with the same fuel mix as in the past.”


FE: So Shell wants to provide cleaner energy and solutions, and how do you do that, being a producer of oil and gas?

EM: “What we offer goes beyond simply providing gasoline or diesel. Today already, we assist our customers in their sustainability goals by providing them with carbon emissions offsetting. With our customer Accenture, for example, we work together in The Netherlands in offsetting their carbon emissions through nature based solutions.


FE: OK, that’s carbon offsetting. But how will Shell be part of that electric future?

EM: “You should know that Shell’s objective for the year 2025 is to have 20% of low emission fuels in our total fuel mix in retail. Think about biofuels, hydrogen, CNG and LNG and, of course, electricity. That represents more than doubling the current percentage, which is extremely ambitious. On top of that, Shell invests in solar energy, participates in wind energy production companies, and has options for customers to help improve fuel consumption efficiency. You might know the Shell Eco Marathon which is a competition between university teams to achieve the highest number of kilometres per litre of fuel, but also the Shell Motorist mobile application for drivers.”


FE: Recently, Shell acquired NewMotion, provider of smart charging stations in the office and at home. What’s the goal?

EM: “While we are not really present in the production of electricity, we do want to help our customers with their transition towards electric driving. We want to serve them in their homes and businesses where most of the charging takes place  and therefore acquired NewMotion. We also want to offer solutions on the road and investin recharging on Shell sites. Beyond that, in the near future our customers will be able, to use their Shell cards at more than 30.000 NewMotion charging stations in Europe. This is being piloted in Germany and the rest of Europe will follow soon. But our commitment to electric mobility goes further than that : Shell is part of the Ionity project developing 400 sites with fast chargers delivering up to 350 kW, of which 80 are expected to be located on Shell service stations.”


FE: Do you believe in hydrogen as a fuel for passenger cars?

EM: “We do. Shell invests in marketing hydrogen fuel.  As we speak 7 sites in Germany and one in the UK already distribute hydrogen. We indeed see hydrogen as a good solution for longer range than what batteries can offer today, but also think it is very flexible in terms of driver use combining the same emission advantages as battery powered vehicles. Battery powered cars currently are more suitable for shorter distances.”

Authored by: Stijn Blanckaert