BMW, VW and Ford move into scooter market
Now scooters are the latest micromobility trend, carmakers like BMW and Volkswagen are also launching their own e-scooter.
Since Boston Consulting Group estimates that the global e-scooter market will reach about $40 billion by 2025, carmakers can no longer stay at the side line and watch how the new micromobility mode is taking over the urban mobility landscape.
BMW has launched its own e-scooter, similar to the ones offered by scooter companies Bird and Lime, however the BMW scooter comes with a premium pricetag which is twice the price of the other models. The scooter will be 9kg (20 pounds) heavy and the speed is limited to 20km/h (12mph). With these features, the BMW e-scooter has a range of 12km (7.5 miles).
Meanwhile, Volkswagen announced that its e-scooter, the Cityskater, will go on sale by the end of 2019. The Cityskater has the same top speed as the BMW scooter, but weighs slightly more, about 11.9kg. The Cityskater has a range of 15km.
In both cases the scooters are specifically designed for urban first and last mobility. Light-weighted so they can easily be folded and taken on public transit or in the office, while their short range is all you need for your daily commute.
Next to these carmakers that are developing their own e-scooters, Ford has acquired scooter sharing company Spin in order to fit in the micromobility market.
If the scooter market is set to grow, it will not be without the big OEMs, who are expanding and adapting their core mobility business with the new mobility offer as well.