20 May 21

How can mobility companies maximize their operations?

Mobility providers want to increase profits but they also want to bring costs down to make fleets more efficient. So, how can they tackle all these challenges at once?

A real-time view of their assets, customers and the cities where they operate provided by location technology is the answer. Not only can location technology underpin frictionless travel for customers; it can unlock three golden opportunities advancing operations and moving towards greater profitability.

Let's take a closer look…

Know where to deploy

When operating in a new area or expanding services, providers need to quickly understand local conditions - like the position of EV chargers. It's the critical first step toward efficient deployment. 

Location technology from HERE Technologies helps clarify areas that drive demand. With detailed insights, providers can identify a zone where a full service is offered, but where costs can be minimized through smart connections to existing public transportation.

By clearly understanding demand, providers can make journeys easier and boost customer satisfaction by adapting and scaling to meet every ride request.

Understand hotspots

Intelligent fleet management is a mobility provider's most vital capability. Getting cars, scooters and bikes in the right place at the right time is essential for maintaining profits and building customer loyalty.

Mobility services need the flexibility to respond to market needs. With real-time and historical data on demand shifts, asset tracking, positioning and post-trip analysis, fleets can be relocated to highdemand areas ahead of the rush. Once demand patterns are clear, HERE Technologies can help providers understand how to better allocate their fleets in the future.

Assign the right driver

For every trip, mobility providers need to assign a driver who will supply a cost-efficient ride while also offering customers shorter wait times and a quick journey.

Currently, most providers can't calculate the pickup and destination as a single trip resulting in two less than ideal journeys. Additionally, passengers often wait in unsafe or inconvenient places. Bad pick-up locations can end up making trips longer.

With real-time visibility of a vehicle and rider's location, smart routes can be calculated from multiple drivers to the pickup point and final destination. The driver with the best ETA can then be assigned. Further, the mobility provider could even suggest a new pickup location to the customer to reduce travel time.

To find out exactly how location underpins mobility operations, click here to read the eBook - Mobility providers, maximizing operations.