Renault's Mobilize targets fleets, mobility companies and last mile operators
Fleets and mobility operators are at the heart of new plans unveiled by Renault to dramatically increase its Mobilize operation.
The manufacturer expects Mobilize to account for 20% of Group revenues by 2030, with business driven by expanding its full service leasing operation into the small and medium-sized fleet market, and by developing its vehicle subscription model.
RCI Bank and Services is changing its name to Mobilize Financial Services to support these goals with both finance and usage-based insurance (via vehicle connectivity).
1million lease vehicles
Mobilize Financial Services has set a goal of doubling its lease fleet to 700,000 vehicles by 2025 and reaching a fleet of 1 million lease vehicles by 2030, in addition to 200,000 subscription vehicles by 2030.
Mobilize is also targeting last mile delivery fleets and operators with a combined offer of electric light commercial vehicles (the Kangoo E-Tech electric and Master E-Tech electric) and charging, as well as harnessing data to support fleet management. In 2026, Renault will launch the HIPPO electric van that has been designed specifically for last mile deliveries, and which it claims will have a 30% cheaper TCO than rival vans.
Mobility as a Service
In the mobility as a service market, Mobilize has ambitions to finance and insure 150,000 to 200,000 taxis, ride-hailing cars and car-share vehicles by 2030.
Mobilize Driver Solutions will provide subscriptions, insurance, maintenance, charging and assistance for Renault’s fully electric LIMO four-door saloon (pictured top), designed specifically for taxi, private hire and fleet use. Due for launch in the second half of this year, the LIMO has a range of 450km between charges.
Renault has created another new electric vehicle, DUO, specifically for car-sharing operators. Duo will launch next year, backed by a comprehensive set of services from Mobilize, including subscription and insurance, as well as software solutions for fleet and driver management as well as maintenance.
Mobilize will also be heavily engaged in building electric vehicle infrastructure, developing solutions for home, workplace and public charging. The Mobilize Charge Pass already provides access to 260,000 charge points, including 1,600 Ionity fast chargers.
Finally, Mobilize will repair and recondition vehicles through Renault’s dealer network and the manufacturer’s Flins ‘refactory’ to give vehicles and second and third life.
Mobilize says its focus on supporting vehicle usership rather than ownership will reduce costs for customers; protect customers from drops in residual values because Mobilize will remain the vehicle owner; extend the lifecycle and reduce the carbon footprint of vehicles; multiply its revenue opportunities from vehicles; and generate recurring revenues.
Clotilde Delbos, CEO of Mobilize, said: “We have decided to cover the sections of the mobility value chain presenting the highest growth and margin potential. That’s why, with the Vehicle as a Service model and leveraging an integrated software ecosystem, we are offering a range of services that includes financing and insurance solutions as well as energy and maintenance services. Vehicles are becoming service platforms, enabling to triple the revenue generated over their lifecycle.”