Alphabet enters the Turkish market
Alphabet continues its expansion into new markets, having announced it is entering the Turkish market. Effective immediately, Alphabet is operating in Turkey in collaboration with its well-established local leasing partner, Hedef Filo, with a growing focus on mobility services.
Hedef Filo, founded in 2003, is one of the leading providers of fleet management and operational leasing services in Turkey for corporate customers. The company has more than 6,300 customers and offers its services through 6 offices.
"International customers will now be able to benefit from the service quality of Alphabet via Hedef Filo. We’re pleased to undertake this task in Turkey," said Ersan Öztürk and Önder Erdem, Managing Directors and Board Members at Hedef Filo.
Rüdiger Ebel, Chief Sales Officer at Alphabet International added: "Entering into a partnership with Hedef Filo strengthens our presence in Turkey. We already offer outstanding mobility solutions to many companies throughout continental Europe, so crossing over to Southeast Europe truly makes sense for our company and for our international customers. We are all excited to see what we can accomplish for our customers with Hedef Filo."