Indian ride hailing company Ola to take on Uber in the UK
Ola, an Indian ride hailing service, plans to launch operations in the UK this year. In a first stage, Ola will start in South Wales and the Greater Manchester area, expanding to the whole country by the end of 2018.
Ola will offer private vehicles for hire as well as Britain's signature black cabs with more transportation options likely to be added in the future. In its Indian home market, Ola also offers rides in auto rickshaws.
Like its competitor Uber, Ola is backed by Japan's SoftBank.
In a statement, Ola said it is recognised for its collaborative approach, "working with national governments and local authorities to help solve transport mobility issues in innovative and meaningful ways."
This contrasts to Uber's maverick attitude, which contributed to the company's loss of its licence to operate in London until finally receiving a new one in at the end of June.