1 Dec 16

Pony Car Sharing, a pioneering concept for Romania

Pony Car Sharing app running on a phone

Romania is relatively new to the idea of shared mobility, but the model has found a foothold with software development and consulting company Evozon. They developed ‘Pony Car Sharing’ and believe also the Romanian car fleet market will open up for shared mobility.

Evozon has a combination of technical excellence and entrepreneurial mindset, developing an innovation culture to incubate early stage startups that show high potential. One of them is Pony Car Sharing, tackling the problem of mobility, adapted to modern mobility needs.

Pony Car Sharing is the first and for now the only Romanian car-sharing operator. The company provides car-sharing services for consumers and also for the B2B sector, in order to increase the adoption of electric cars, increase biking and walking behavior through the cities and consequently decrease pollution and parking demand. Pony Car Sharing now has over 3,000 members who have undertaken some 25k trips with a current fleet that numbers around 100 vehicles: VW UP, Smart ForTwo, Mini One and BMW i3.

The business model for consumers is based on fees per minute of usage, with three types of discounted pre-paid packages.

Intelligent pricing
In May 2016 Pony implemented a dynamic pricing model based on the speed of vehicles in order to take account of stationary traffic at peak hours: the fee per minute is reduced by 50% when speeds are below 15 km/h.

The business model for B2B is based on fixed fees per day, split between working hours and after work times such as evenings and weekends. The employees are able to book intervals during the day and choose the car type and the purpose of the car usage for a more transparent reporting on fleet usage.

Evozon says, however, that the model is not yet popular in Romania, and one of the biggest challenges of the company is market education. However, there are already a few companies that have realised the benefits and already tested the system. Large multinational companies such as Telekom, Unilever, IBM or UniCredit welcome the corporate car sharing concept for fleet optimisation, while some are interested in offering shared mobility as an extra benefit to their employees. And Evozon believes that the use of technology in the areas of car booking and access via smartphones and usage reporting, could contribute to increasing the adoption rate.

Also for Romania as an efficient mobility market, car-sharing is needed as there are two main mobility challenges: inter-urban mobility while the country lacks a proper highway network and has a poorly maintained railway network, and intra-urban mobility while almost all main cities are densely populated with an old, rather narrow street infrastructure. Now it is time to get people, companies and authorities educated.


Authored by: Tim Harrup